ABOUT JUDITH-rose max
Founder of Mirato Coaching | Chartered Accountant | Leadership Specialist for Professional Services Firms
Judith-Rose Max is the founder of Mirato Coaching, a Chartered Accountant, and a leadership specialist who helps professional services firms build confident, commercially capable leaders.
With more than 30 years of experience across financial performance, behavioural strategy, and executive coaching, she combines financial insight and human leadership to help firms strengthen performance, shape culture, and build future-ready leadership.
In professional services, leadership under pressure affects more than the individual. It influences standards, communication, accountability, client experience, and the future strength of the firm. JR works with firms to build leaders who communicate clearly, lead with confidence, and perform when it counts.
Her approach is direct, pragmatic, and commercially grounded, helping technically strong professionals step into leadership with greater clarity, confidence, and impact.
If you want strong leadership in your firm
Why Mirato exists
Mirato exists because JR has seen firsthand what poor leadership costs.
When technically strong people are promoted without the leadership skills to support others well, the impact spreads quickly. Culture becomes harder to sustain, pressure flows back to partners, trust weakens, and the workplace can become somewhere people endure rather than somewhere they grow.
JR also saw the difference strong leadership makes. Some leaders build confidence, create clarity, and make people want to stay. Others drain belief, limit growth, and make the profession feel less inspiring than it should.
That experience shaped a core belief that still drives Mirato today: leadership can shape someone’s confidence, career, and future for better or worse.
Mirato was built to help professional services firms strengthen leadership before the cost spreads through the business, with leaders who communicate clearly, regulate themselves well, manage up and down effectively, and create cultures people want to stay, grow, and contribute.
Why firms choose JR
Judith-Rose Max combines commercial credibility with the kind of leadership insight that changes how people perform.
As a Chartered Accountant, she knows the commercial realities inside professional services firms. Performance, pressure, standards, growth, and the cost of leadership that is not strong enough. As a leadership specialist, she recognises the human dynamics that sit beneath performance: the patterns in communication, confidence, emotional regulation, and accountability that shape culture, capability, and results.
She sees professional services from both sides of the equation. That means she can identify not only what is happening in a firm, but why it is happening, where pressure is building, and what needs to shift for people and performance to improve.
Clients value JR for her ability to read a situation quickly, connect the dots others miss, and bring clarity to complex leadership challenges. She draws on data, experience, and sharp observation to move beyond surface issues and focus on what will make the greatest difference.
People feel seen, supported, and held to a high standard. That combination helps leaders think more clearly, communicate more effectively, and lead with greater confidence and impact.
Her approach is direct, pragmatic, and commercially grounded, helping technically strong professionals become the kind of leaders others trust, respect, and want to follow.
JR’s approach reflects what Mirato stands for: high care, high standards, and leadership that strengthens people, performance, and the future of the firm.
Built for professional services. Proven in performance.
who JR works with
JR works with professional services firms as leadership expectations grow.
Mirato's clients include:
- Emerging leaders stepping into greater responsibility
- Managers who need to lead more effectively through others
- Senior team members building confidence and commerciality
- Partner-track professionals preparing for broader influence and future leadership
- Partners, directors, and executives strengthening leadership across the firm
how mirato helps
Mirato helps professional services firms build stronger leadership that lifts performance, strengthens culture, and supports future readiness.
JR uses coaching, leadership programmes, workshops, and practical development tools to help leaders communicate more clearly, lead with greater confidence, strengthen accountability, and perform when it counts.
The focus is not leadership in theory. It is practical development shaped by experience, insight, and what drives real performance in professional services firms.
WHAT CLIENTS VALUE
Clients value JR because she combines clarity, care, and commercial insight in a way that helps people lead with more impact and strengthen performance across the firm.
CREDENTIALS AND RECOGNITION
Build stronger leadership for your firm’s future
If your firm is growing, promoting talent, or leaning too heavily on too few people, now is the time to build stronger leadership for the future of your firm.
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