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ABOUT JUDITH-rose max

Founder of Mirato Coaching | Chartered Accountant | Leadership Specialist for Professional Services Firms

 Judith-Rose Max is the founder of Mirato Coaching, a Chartered Accountant, and a leadership specialist who helps professional services firms build confident, commercially capable leaders.


 With more than 30 years of experience across financial performance, behavioural strategy, and executive coaching, she combines financial insight and human leadership to help firms strengthen performance, shape culture, and build future-ready leadership. 


In professional services, leadership under pressure affects more than the individual. It influences standards, communication, accountability, client experience, and the future strength of the firm. JR works with firms to build leaders who communicate clearly, lead with confidence, and perform when it counts.


Her approach is direct, pragmatic, and commercially grounded, helping technically strong professionals step into leadership with greater clarity, confidence, and impact.

If you want strong leadership in your firm

Book a Conversation

Why Mirato exists

Mirato exists because JR has seen firsthand what poor leadership costs.


When technically strong people are promoted without the leadership skills to support others well, the impact spreads quickly. Culture becomes harder to sustain, pressure flows back to partners, trust weakens, and the workplace can become somewhere people endure rather than somewhere they grow.


JR also saw the difference strong leadership makes. Some leaders build confidence, create clarity, and make people want to stay. Others drain belief, limit growth, and make the profession feel less inspiring than it should.


That experience shaped a core belief that still drives Mirato today: leadership can shape someone’s confidence, career, and future for better or worse.


Mirato was built to help professional services firms strengthen leadership before the cost spreads through the business, with leaders who communicate clearly, regulate themselves well, manage up and down effectively, and create cultures people want to stay, grow, and contribute.

Why firms choose JR

Judith-Rose Max combines commercial credibility with the kind of leadership insight that changes how people perform.


As a Chartered Accountant, she knows the commercial realities inside professional services firms. Performance, pressure, standards, growth, and the cost of leadership that is not strong enough. As a leadership specialist, she recognises the human dynamics that sit beneath performance: the patterns in communication, confidence, emotional regulation, and accountability that shape culture, capability, and results.


She sees professional services from both sides of the equation. That means she can identify not only what is happening in a firm, but why it is happening, where pressure is building, and what needs to shift for people and performance to improve.


Clients value JR for her ability to read a situation quickly, connect the dots others miss, and bring clarity to complex leadership challenges. She draws on data, experience, and sharp observation to move beyond surface issues and focus on what will make the greatest difference.


People feel seen, supported, and held to a high standard. That combination helps leaders think more clearly, communicate more effectively, and lead with greater confidence and impact.


Her approach is direct, pragmatic, and commercially grounded, helping technically strong professionals become the kind of leaders others trust, respect, and want to follow.

TESTIMONIALS

HIGH-PERFORMING TEAMS

HIGH-PERFORMING TEAMS

HIGH-PERFORMING TEAMS

"As a client of Judith, I cannot be more happy with her work and advice. She is an expert in my opinion at making you shine.


Working culture improvement? You bet...Personal growth? Yep. 


Think your organisation is good? think again. She will make it great 


Think your one of the best in your profession? She will make you even better.  


My first hand experiences attests to that. If you want to be at your peak best, there is no better guidance out there than what Judith may bring."


Charles Liu | CUBIC PROMOTE


BUSINESS GROWTH

HIGH-PERFORMING TEAMS

HIGH-PERFORMING TEAMS

“Judith’s mentoring has been nothing short of a miracle for me personally and for our business.  In the time that I have been working with her – we have almost completed a financial audit so we can gain a clear picture of where we stand as a business. 

 

We have implemented ongoing process documentation so that we have clear guidance on all areas of the business of what needs to happen in every situation.  


Personally I have clarified what I want from the business and what direction I want to take my career in.  She has also enabled me to break through some emotional barriers which have been holding me back. 


I feel incredibly blessed to have been given this opportunity and to work with a mentor of Judith’s quality.” 


Tanya Demello | EMERALD AQUA

PROFITABILITY

HIGH-PERFORMING TEAMS

PROFITABILITY

" We engaged Judith recently to provide some professional coaching, specifically relating to a leadership workshop addressing corporate culture, setting team standards and improving staff engagement in our workplace.  


Judith first took the time to understand our challenges, our desired outcomes and our planned approach to conducting the workshop. Then, through constructively challenging our approach she helped us realise that an alternative perspective would more effectively achieve our objectives. 


The changes we made in direct response to Judith’s input unquestionably added value to the workshop and helped us achieve a better outcome.  We would recommend Judith for professional coaching of this nature.”  


 Ben Einfeld |  KELLY'S BAR & GRILL

PRODUCTIVITY

PRODUCTIVITY

PROFITABILITY

"Judith-Rose is one of the most exceptional women I've met in Sydney. She is strong, smart, creative, professional and no BS and she emphasized the importance of these attributes in her class. 


Coming out of my first course with Judith-Rose I felt energized and I had a clearer vision of what my next steps are. 


Using a business model system that applies to all sorts of business categories helps one look beyond your own hurdles and see the bigger picture. 


Working with Judith-Rose helps you realize the strengths and weakness of your business and she helps you face and solve them. It is definitely a lot of work, but I am certain working with Judith-Rose will jumpstart my business!"


Jess Covi | GRETE KRAFT ATELIER


 

STRATEGY

PRODUCTIVITY

PERFORMANCE

 "Judith is rational, straight talking and compassionate. She asked me the right questions when I needed some clarity in my thinking and was of enormous help. 


Thank you Judith!"  


Frances Loughrey

PERFORMANCE

PRODUCTIVITY

PERFORMANCE

 "Thank you Mirato Coaching for opening my thinking and expanding my vision to tackle a challenging work conversation with greater clarity and confidence. 


Your strategies and insights gave me the tools to create a win-win outcome." 


Alan  |  Partner Accounting Practice

Inspire Extraordinary

MIRATO VALUES

  • Inspire Extraordinary 
  • Champion & Challenge
  • Lead with Care & Commerciality
  • Deliver Excellence
  • Multiply Leadership Impact

training and recognition

South African Institute of Chartered Accountants
  • South African Institute of Chartered Accountants
  • South African Institute of Chartered Accountants
  • South African Institute of Chartered Accountants

LEADERSHIP GROWTH and Profitability

Find Out More

Mirato Coaching | Darling Park, Level 16, Tower 2/201 Sussex St, Sydney NSW 2000 | 0414 702 054

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